![]() Include a GraphicĮven if a person doesn’t click through to read your story, or read your whole post, you have the opportunity to get credibility signals across with your graphic. When posting from personal profiles, don’t forget to tag your own company. Mentioning people helps to get the attention of the folks in their network and if they like, comment or share, the activity will show up in their profile. Mention the person or people who were interviewed for the story as well as the name of the company that is featured. You can people on both your company page and on your personal posts. Notice who else is engaging with posts (both yours and your connections’) and look for ways to make authentic connections that could be mutually beneficial. Leaving a sentiment (like, celebrate, curious, etc.) is nice, but go out of your way to leave a thoughtful comment when you find posts that make you think, nod your head or give you a laugh. The way to build a quality network is to interact with people. I sent her a message asking if she wanted to have a “get acquainted” phone call and she shot back with six paragraphs selling herself. Not too long ago, someone who shared a few mutual connections with me sent me a connection request which I accepted. I have inadvertently accepted connection requests from a few of these people in the past. There are people on LinkedIn whose primary purpose in connecting is to sell to you but that can easily backfire on them. This doesn’t mean that you connect with anyone and everyone. The first step to success on LinkedIn is to build your network. It's the platform where you can attract attention to your stories, and extend your reach when you engage in sharing strategies that get your whole team involved. ![]() If you sell B2B, LinkedIn is a social media channel that you shouldn't ignore. ![]() That means that it's not enough to have your success stories live on your website. This isn’t going to happen, however, if you don’t get your stories in front of your prospects.Īny content distribution plan needs to be multi-channel. If you take the reader up and over the dramatic arc with your story, an empathetic response is stimulated that can lead to action. When you tell the stories that only you can tell, you give prospects a tag to remember you by. Customer success stories should be in your content marketing mix if you want to set yourself apart from your competition. ![]()
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